strengths, and I mention them not to discredit his 
pattern recognition lifestyle, but as an indication 
of what does go wrong occasionally.


Q:  Why haven’t we seen more Marshall McLuhans?

A:  That’s a very good question. That’s again why 
his reputation has suffered, because there’s no 
one to carry on the torch. Nobody—let’s be frank, 
no one with a great deal of stature in the 
intellectual world says, “I am carrying on the 
McLuhan tradition,” or using McLuhan for the 
basis of his or her work. That situation may